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Chris Honoré: The Ralph Nader syndrome

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The millennials are those 18- to 35-year-olds who are now the largest age group in our country. There are some 75.4 million millennials in the U.S., surpassing in number the 74.9 million baby boomers, ages 51 to 69.They represent an interesting demographic, and if you’re Hillary Clinton, looking for every vote, they can prove to be elusive. The media lane they travel in is not typically television; hence the ads and appeals tailored for that medium go unwatched.During [...]

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